We design brand worlds. Each powered by AI.
More than campaigns — a brand world you own.
For brands that need campaign, always-on and performance content at the volume today's channels demand — produced from one owned visual world, so every campaign is cheaper and more on-brand than the last.
We design brand worlds. Each powered by AI.
Branding is moving from identity — logo, colours, guidelines — toward dimensional, populated worlds. AI is what makes building and running one commercially viable. You design the direction and the system; the AI executes it.
The Look
The aesthetic lock: light, palette, texture, composition and feel, coded so every output is unmistakably on-brand.
The Cast
Personas: consistent, original synthetic characters who carry the brand — identities with role, attitude and tone, identical across stills and film, campaign after campaign. The digital models.
The Stage
Environments: recurring places, product handling and signature scenes that make the world feel authored.
The World Bible
The transferable, governed asset: locked references, rules, do/don'ts, the production system and a usage licence — everything needed to produce on-brand for years.
The starting point today.
- The same few assets get reused everywhere.
- New assets from photographers or agencies take weeks.
- Test volume is low versus your media spend.
Here's what we do instead.
- One owned world that produces all of it — campaign, always-on and performance — on brand, in days.
- The cast, the look and the scenes are locked assets you own, not one-off setups.
- Every new activation is cheaper and more on-brand than the last.
Three Tiers up to the owned world.
B1 · World Direction
Price:
SEK 25,000 excl. VAT
Delivery:
1 week
A senior art-direction sprint that locks the direction of your future Brand World — the look, the cast and the world's logic — and proves it with a few frames. You leave with a decision and a concrete Foundation proposal, not a content drop.
For whom:
Brands — or an internal champion — who want to lock the direction and get a decision-ready proposal before investing in the full Foundation.
What's included:
- The Lookaesthetic direction locked as a decision (light, palette, texture, composition) — direction, not a production lock
- The Castpersona concept — which characters will carry the world, defined as identity and role
- The Stagethe intended scenes and environments, as sketches
- The World Biblecomes with the Foundation — but you get a concrete Brand World Foundation proposal (scope + next steps) to take to leadership
- Delivers3–4 proof frames that show the direction for real, plus 1 direction round
→ Can be initiated by an Architect audit. Leads directly to a decision-ready Foundation proposal.
B2 · Campaign World
Price:
SEK 65,000 excl. VAT
Delivery:
2–3 weeks
A complete campaign with its own look and cast, built for the single occasion. The world is campaign-bound — not an owned, reusable asset.
For whom:
Marketing teams launching a specific campaign or season who want one cohesive visual world for it.
What's included:
- The Lookown campaign-bound look (one-off)
- The Cast1–2 personas, campaign-bound
- The Stage3 environments, campaign-bound
- The World Biblenot included — consistency holds within the campaign, not over time
- Delivers24–36 stills, 2–3 films (15–30s), A/B variants, 2 feedback rounds
B3 · Brand World Foundation
Price:
SEK 59,000/month excl. VAT
We design and build your brand's owned visual world — look, cast, environments and a World Bible — and prove it with a first real campaign. You own the world from day one. The investment runs as a retainer: SEK 59,000/month, minimum three months, then month by month.
For whom:
Brands that treat visual consistency as a competitive advantage and want to own their world instead of renting it campaign by campaign.
What's included:
- The Looklocked, owned aesthetic
- The Cast2–4 owned personas
- The Stagelocked, owned environment set
- The World Biblethe transferable asset — rules, references, production system and usage licence
- Deliversfour-phase build (World Design → Build & Lock → World Bible → First Activation) plus ongoing production in the world during the term
- Ownershipyou own The Look, The Cast and The Stage outright, like your logo
- Minimum termMinimum term 3 months
- AI disclosure kit — labeling rules and approved disclosure copy in the World Bible
Why own the world.
Every campaign delivers files, then throws away the system that made them — so you pay to start over, season after season. A Brand World Foundation stops that. You own The Look, The Cast and The Stage outright, like your logo.