We design brand worlds. Each powered by AI.
Visualize the world before the product exists.
For founders, product managers and R&D teams who need compelling visualizations for decisions, pitches and fundraising — a world that makes the not-yet-built product feel real and desirable.
We design brand worlds. Each powered by AI.
Branding is moving from identity — logo, colours, guidelines — toward dimensional, populated worlds. AI is what makes building and running one commercially viable. You design the direction and the system; the AI executes it.
The Look
The aesthetic lock: light, palette, texture, composition and feel, coded so every output is unmistakably on-brand.
The Cast
Personas: consistent, original synthetic characters who carry the brand — identities with role, attitude and tone, identical across stills and film, campaign after campaign. The digital models.
The Stage
Environments: recurring places, product handling and signature scenes that make the world feel authored.
The World Bible
The transferable, governed asset: locked references, rules, do/don'ts, the production system and a usage licence — everything needed to produce on-brand for years.
The problem today.
- Decisions are made on text, CAD and imagination.
- Prototypes and photography are slow and expensive.
- It's hard to win buy-in from management, partners and investors.
Here's what we do instead.
- A designed world that makes the product (and its customer) real before it's built.
- Look, cast and scenes are decided once and locked as owned assets.
- You walk into the pitch, decision or fundraise with visuals that are impossible to refuse.
Three Tiers up to the owned world.
A1 · Concept Pilot
Price:
SEK 25,000 excl. VAT
Delivery:
1 week
Make an idea — and its customer — real before the product exists. A small world and a persona that let you see the concept to believe it, or to convince others.
For whom:
Founders, product managers and R&D teams who need to see their not-yet-built product to believe in it.
What's included:
- The Lookthe mini-world's look (one-off)
- The Cast1 persona — the hero or customer for the not-yet-existing product
- The Stage1 mini-world
- The World Biblenot included
- Delivers1 product visualized, 12 stills, 1 film (15–30s), 1 feedback round
A2 · Pitch World
Price:
SEK 65,000 excl. VAT
Delivery:
2–3 weeks
A pitch-ready mini-world with its own look and cast, built to make the vision impossible to refuse. The world is pitch-bound — not an owned asset.
For whom:
Teams raising capital, securing leadership approval, or winning a strategic partner.
What's included:
- The Lookown pitch-bound look (one-off)
- The Cast1–2 personas
- The Stage3 environments
- The World Biblenot included — the mini-world is pitch-bound and one-off
- Delivers1 main product + up to 2 variants, 24–36 stills, 2–3 films, pitch deck, copy support, 2 feedback rounds
A3 · Product Line Foundation
Price:
SEK 59,000/month excl. VAT
We design an entire product line's visual world before it exists and prove it with pitch-ready material. The line's visual DNA is locked and owned from day zero. The investment runs as a retainer: SEK 59,000/month, minimum three months, then month by month.
For whom:
Brands launching a product series who want a cohesive visual DNA from the start, not in hindsight.
What's included:
- The Looklocked, owned aesthetic for the whole line
- The Cast2–4 owned personas
- The Stagelocked, owned environment set plus up to 5 products
- The World Biblerules, references, production system and usage licence
- Deliversfour-phase build and First Activation as pitch and concept material (deck + key images + film) plus ongoing production in the world during the term
- Ownershipyou own The Look, The Cast and The Stage outright, like your logo
- Minimum termMinimum term 3 months
- AI disclosure kit — labeling rules and approved disclosure copy in the World Bible
→ When the product launches, you don't rebuild the world. The same owned look, cast and stage keep scaling into new campaigns. Path A has already become Path B — with no second Foundation investment.
Why own the world.
Every campaign delivers files, then throws away the system that made them — so you pay to start over, season after season. A Brand World Foundation stops that. You own The Look, The Cast and The Stage outright, like your logo.